Last updated 10 months ago
Retargeting is an Internet advertising technology that displays your banner ad to consumers who have visited your website and to consumers who have searched for keywords related to your business.
ReachRetargeting puts your brand in front of consumers over and over again while they are making a purchase decision.
Your retargeting ad is displayed to interested prospects as they browse our ReachDisplay network of sites. This extensive network is made up of thousands of sites, with access to over 6 billion impressions and an estimated 90% 1 of the U.S. online audience.
Below is the new video overview:
Last updated 10 months ago
With the launch of ReachRetargeting, SMBs now have the most targeted display advertising opportunity available to them through ReachLocal.
What is ReachRetargeting?
ReachRetargeting is a combination of keyword targeted display advertising & site remarketing. Search retargeting enables advertisers to reach more searchers, more often, more efficiently. By targeting consumers based on what they are searching on (search intent), search retargeting ensures that your display campaigns are consistently relevant to users’ needs, making your remarketing strategies more effective.
Target your competition! In addition to targeting audiences who have searched on your own branded and non-branded terms, RearchRetargeting reaches consumers who have searched on competitive terms. Take your campaigns beyond the search results page to reach a larger audience of users who have already shown an interest in your product.
ReachRetargeting allows you to market your business to those who are moving from the "just looking" phase to the "I want to buy" phase. Let me show you how to take your business to the next level and reach out to me today for a free consultation.
Mike Marino is an Internet Marketing Consultant for ReachLocal NYC. He helps savvy business owners implement online marketing initiatives; resulting in new business, online word of mouth referrals, and a robust social identity for their brand. Contact me today at (516) 660-8755 and schedule an initial web presence assessment or to send me a comment or question, click HERE. ReachLocal NYC is located at 112 W. 34th Street, New York, NY 10120.
Last updated 10 months ago
Below is a video of Google endorsing the company we are working for!
Does your local business, or someone you know have a local business that is looking to get good, qualified leads from Google's ad network? Let us know, and we at ReachLocal NYC will help them out with a free consultation for their online marketing strategy.
Mike Marino is an Internet Marketing Consultant for ReachLocal NYC. He helps savvy business owners implement online marketing initiatives; resulting in new business, online word of mouth referrals, and a robust social identity for their brand. Contact me today at (516) 660-8755 and schedule an initial web presence assessment or to send me a comment or question, click HERE. ReachLocal NYC is located at 112 W. 34th Street, New York, NY 10120.
Last updated 11 months ago
A report from AdAge found that SMBs and other companies turning to Facebook are finding a number of benefits. AdAge suggested that, despite struggling to measure effectiveness in hard numbers, most are satisfied with the social content due to increased exposure for their businesses.
With any form of marketing, small businesses want to see conversions. However, a strong Facebook presence has provided motivation for many. More than 45 percent said they have launched campaigns to build awareness and sentiment for their brand. With more than 900 million users on the social network, sharing social content allows small businesses to reach a massive audience.
Moreover, 17.6 percent of respondents said Facebook marketing’s main goal is to drive more traffic to their websites. As more users begin to access the site, and its role in their web activity evolves, the amount of prospects SMBs can reach on the platform grows even further.
Other top reasons companies invest in a social presence on Facebook include building Likes (12.1 percent), staying in touch with customers (11.9 percent) and generating potential leads (8.4 percent). For every SMB, the goal is going to be different, but AdAge’s data demonstrates the potential for any number of goals to be achieved.
Cotton Delo of Ad Age states "Facebook's pitch to the world's biggest consumer marketers is that it's a branding platform like TV, and it's been urging them to focus less on metrics such as click-through rates and more on reach and "resonance." The fact that a plurality of survey respondents said brand awareness was their top goal might mean that Facebook's message is sinking in, leading marketers away from expecting immediate results up front."
How do you view Facebook at an advertising medium? Do you put more weight into the number of Likes a business has? How important to your business is consumer engagement through Facebook? ReachLocal's ReachCast is a Mashable award-winning social media service for SMBs. Check it out and contact me with questions!
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Mike Marino is an Internet Marketing Consultant for ReachLocal NYC. He helps savvy business owners implement online marketing initiatives; resulting in new business, online word of mouth referrals, and a robust social identity for their brand. Contact me today at (516) 660-8755 and schedule an initial web presence assessment or to send me a comment or question, click HERE. ReachLocal NYC is located at 112 W. 34th Street, New York, NY 10120.
Last updated 1 year ago
What is Pinterest?
Pinterest is a social sharing site launched in 2009. The following is an abbreviated version of a blog post I had come across on Small Business Computing.com, written by James A. Martin, a marketing consultant specializing in SEO, social media, and business blogging.
Pinterest's goal is to let people "pin" images (and videos) from websites that interest them (hence the name "Pinterest"). You pin an image to a board, which is a thematic collection of photos on topics of your choice. You can pin images in a number of ways, including using Pinterest's browser "pin it" button or its iPhone app.
About 68 percent of Pinterest users are female, according to comScore.
Why Should You Care about Pinterest?
Pinterest offers a new channel for connecting with existing customers and attracting new ones, which can translate into increased sales.
Pinterest is said to be the fastest website in history to blast beyond the 10-million-visitors-a-month benchmark. "I haven't seen another stand-alone site that has reached 10 million visitors faster," comScore analyst Andrew Lipsman recently told The Wall Street Journal.
Pinterest users are passionate and tend to spend a lot of time on the site. In January, Pinterest visitors spent nearly 100 minutes on the site on average, comScore estimates, compared to an average of 19 minutes on LinkedIn.
Large companies such as Neiman-Marcus, Land's End Canvas, and Coca-Cola are also on Pinterest. Even President Obama's 2012 re-election campaign appears to have recently joined Pinterest, according to Mashable.
12 Pinterest Tips for Small Business
1. When setting up your Pinterest account, add descriptive, keyword-rich text to your "About" description. This will help your Pinterest account show up in search engine results. Include your location as well.
2. To get the most visibility for your pins, connect your Pinterest account to your other social media outlets, such as Facebook and Twitter. Be sure to add your company's home page URL.
3. Name your pin boards after your business type, products, and services. For instance, if you sell women's sports attire and equipment, create pin boards for such topics as women's running shoes or best yoga mats.
4. Follow other Pinterest users in your local area and/or field of expertise. Comment on and share their pins; they'll often return the favor. Endorse the pins others share by clicking the "♥ Like" button.
5. Develop an infographic related to your area of expertise and distribute it on Pinterest. Infographics are highly popular these days and the best ones tend to get reposted and shared widely.
6. Pay close attention to Pinterest users who get the most likes and repins. Follow them and learn from what they do.
7. Unlike Facebook or Google+, there's currently no distinction between people and brands on Pinterest. You'll get more traction if you approach the site more as a person, less as a brand.
8. Don't get too self-referential. Pinterest is about sharing passions; it's not for talking about yourself (a la Facebook). Don't get blatantly salesy, either. Just share interesting, funny, quirky, compelling images; the traffic to your site (and sales) will likely follow.
9. Post pictures on your own site or blog first, then pin those pictures on Pinterest. The pinned images will include a link back to your site, which will help drive traffic there.
10. Make sure to post a Pinterest follow button on your site. It's easy to do; just copy a snippet of HTML code, which you can get from Pinterest's Goodies page.
11. Be creative. Curate the quirky, odd, funny pictures that have some relevance to your brand, products, or services, and that appeal to women.
12. Serve as a resource. "Share content that other users will love sharing," says Tiffany Monhollon, senior manager of content marketing for ReachLocal, an online marketing firm. For example, Monhollon says that a local bakery "could create boards for cupcake recipes, frosting tips, taste combinations, decorating ideas, party ideas, personal favorites, cake disasters, wedding planning and other topics their followers might be interested in."
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Do you have Pinterest for your business? Can your website & blog be more visually appealing? If you have pictures and video related to your business, are you posting them throughout the web, on sites other than your own? Share your thoughts and/or experiences with Pinterest in the comments section below!
Mike Marino is an Internet Marketing Consultant for ReachLocal NYC. He helps savvy business owners implement online marketing initiatives; resulting in new business, online word of mouth referrals, and a robust social identity for their brand. Contact me today at (516) 660-8755 and schedule an initial web presence assessment or to send me a comment or question, click HERE. ReachLocal NYC is located at 112 W. 34th Street, New York, NY 10120.
