Last updated 1 year ago
I came across this blog post on the American Bar Association website By Dennis Kennedy and Tom Mighell. Here's a quote that caught my attention:
"In talking to many lawyers about social media, we’ve found that their natural reticence to try new technologies, combined with a natural suspicion of the hype and overpromises made by social media “gurus,” leads to a limited understanding of what can be done with social media, not just for marketing but for other purposes as well.
In this article, we want to step back and take a closer look at the potential non-marketing benefits of social media for lawyers. Once you understand that social media serves purposes other than marketing, you can better evaluate whether or not it makes sense for you."
What I like about this article is that it isn't questioning whether or not attorneys should be involved with social media, but moreso emphasizes how well you do social media. In reality, to execute all the elements the article mentions, you'd have little time left for the legal work you have in the pipeline. Having a professional social media expert to relieve you of the burden it takes to actually put into action the various activities this article refers to makes perfect sense for your firm.
Read the FULL ARTICLE. Check out this video overview of ReachCast: ReachLocal's Mashable Award Winning Social Media Service for SMBs.
Below is a recent video testimonial by the law firm Cutler and Associates. They use ReachLocal's search engine advertising, content and social media marketing, and live chat to acquire customers online:
To learn more about how I can help you dominate your industry online, contact me for a no-charge 20-minute phone consultation: Email michael.marino@reachlocal.com or call me at ReachLocal NYC at (212) 643-4300.
Mike Marino is an Internet Marketing Consultant for ReachLocal NYC with the goal to provide the right solutions to address his clients' immediate and long-term marketing objectives. Contact me today at (212) 643-4300 ext. 160 and schedule an initial Web Presence Evaluation for your business. ReachLocal NYC is located at 112 W. 34th Street, New York, NY 10120.
Last updated 1 year ago
Los Angeles Times columnist Duke Helfand blogs about how dentists are turning to experts in Social Media and Online Marketing to increase sales in an economic downturn.
Enhance your social media representation. Check out ReachCast, winner of best social media service for small businesses by Mashable.
Mike Marino is an Internet Marketing Consultant for ReachLocal NYC with the goal to provide the right solutions to address his clients' immediate and long-term marketing objectives. Contact me today at (212) 643-4300 ext. 160 and schedule an initial Web Presence Evaluation for your business. ReachLocal NYC is located at 112 W. 34th Street, New York, NY 10120.
Last updated 1 year ago
ReachLocal NYC is my new home. And ReachLocal, Inc was ranked #27 out of the 50 Best Places to Work according to Glassdoor, a jobs and career community where people share workplace insights.
Additionally, ReachLocal was awarded Vendor of the Year by The Dwyer Group, Inc. for outstanding online and marketing results and customer service for its national franchises.
Glassdoor Employees' Choice Award
Determined by the cumulative average rating from employees who elected to participate in a 20-question survery between December 1, 2010 and November 23, 2011. Of the 65,000 companies that met the award eligibility requirements, ReachLocal was ranked in the top 50 Best Places to Work (#27 Overall) alongside companies such as Apple, Google, Facebook, and Intel Corporation.
Dwyer Group Vendor of the Year
The Dwyer Group is a holding group of seven franchises including Aire Serv, Glass Doctor, The Grounds Guys, Mr. Appliance, Mr. Eletric, Mr. Rooter and Rainbow International. Since its first campaign with ReachLocal in 2005, The Dwyer Group has seen significant results from its online marketing. The Dwyer Group is thrilled by the return on investment delivered by ReachLocal.
Mike Marino is an Internet Marketing Consultant for ReachLocal NYC with the goal to provide the right solutions to address his clients' immediate and long-term marketing objectives. Contact me today at (212) 643-4300 ext. 160 and schedule an initial Web Presence Evaluation for your business. ReachLocal NYC is located at 112 W. 34th Street, New York, NY 10120.
Last updated 1 year ago
Mashable writer, Erica Swallow, recently blogged about a study conducted by Constant Contact and research firm Chadwick Martin Bailey. It analyzed the behavior of 1,491 consumers ages 18 and older throughout the U.S., and revealed a number of details about how people interact with brands on Twitter.
Here are some key findings:
- The study found that 60% of brand followers are more likely to recommend a brand to a friend after following the brand on Twitter, and 50% of brand followers are more likely to buy from that brand.
-The top five responses regarding why consumers decide to follow a brand/business on Twitter:
- 64%: I am a customer of the company
- 61%: To be the first to know information about the brand
- 48%: To receive discounts and promotions
- 36%: To gain access to exclusive content
- 28%: To receive content/information to retweet and share with others
- 50% of Twitter users in the study reported going online more than once per hour.
- Twitter users even use Facebook more than users who stick solely to Facebook — 60% of Twitter users use Facebook more than three hours per week.
- 67% of brand followers expect unique content from the brands they follow.
Unique content is the key phrase here. Most business owners do not have the time to invest in an ongoing well-run professionally managed Social Media campaign. ReachLocal knows this is a growing need and has acted by creating a one-of-a-kind Social Media service called ReachCast. We create a proactive social identity for your business incoporating Twitter, Facebook, YouTube as well as blogging fresh industry-specific content all with the goal of spreading your brand & expertise as well as gaining traction on search engines.
To learn more about ReachCast, click here.
Mike Marino is an Internet Marketing Consultant for ReachLocal NYC with the goal to provide the right solutions to address his clients' immediate and long-term marketing objectives. Contact me today at (212) 643-4300 ext. 160 and schedule an initial Web Presence Evaluation for your business. ReachLocal NYC is located at 112 W. 34th Street, New York, NY 10120.
Last updated 1 year ago
Internet usage continues to grow on mobile devices. Whether it's your mobile phone, smart phone, tablet PC, or ipad. People are searching, surfing, and socializing even while watching TV!
Marketing is no longer Advertising to Sale. A to B. There is so much complexity in between; so many layers. Mobile marketing is the latest & fastest growing layer.
Check out the infographic below from Microsoft Tag. Find out the statistics on the present (and projected future) of mobile marketing:
