If you are a Search Engine Marketing geek like me, you'll love the the recent blog post from Danny Sullivan of SearchEngineLand.com.
Danny blogs about a recent video posted by Google, where members of their search quality team review proposed changes to how Google search operates. Until now, few outsiders have ever seen one of these meetings. I'll do my best to sum up the takeaways from this post...
The question is posed: How does Google create its search algorithms, its recipes for making the listings and search results you get? During these weekly Google Search Quality meetings, members discuss new features and tweaks are presented. After discussion, good changes win approval and go live for everyone. Changes with poor performance are held back, perhaps to be reworked or abandoned.
According to Danny Sullivan:
"Three things struck me most about having watched one of these meetings.
First, there was never any discussion about how any particular change might favor a Google property or revenues... Nothing felt stage-managed or contrived about the meeting I viewed. Rather, it seemed natural and that, as a routine thing, the focus is on how Google search can work better for the user."
"Second, it was amazing to see the level of detail Google considers with search. Running a search engine to just get relevant results is hard, when you’re dealing with sorting through billions of pages, some of which are crafted purposely in an attempt to game your relevancy system. But Google ponders search features that go to incredibly micro-level of detail with search. It’s this type of attention that has created its powerful lead in search."
"Third, I was stuck by the similarity between this meeting and another type of meeting that few in the general public have ever witnessed: a newspaper budget meeting...I’ve long written that search engines are similar to newspapers in that they have editorial results, where they are trying to decide what “stories” make the most sense to list in response to any search.
In fact, when the New York Times suggested that maybe Google’s ranking systems should be subject to government review, I wrote The New York Times Algorithm & Why It Needs Government Regulation, to flip things around and provide some perspective at the First Amendment issues this would raise."
Anyways, to see the full behind the scenes Google Search Quality meeting click HERE or for a more formal look at how Google makes imporvements to its search algorithm, simply click play on the video below.
Mike Marino is an Internet Marketing Consultant for ReachLocal NYC. He helps savvy business owners implement online marketing initiatives; resulting in new business, online word of mouth referrals, and a robust social identity for their brand. Contact me today at (212) 643-4300 x183 and schedule an initial web presence assessment. ReachLocal NYC is located at 112 W. 34th Street, New York, NY 10120.